Trained in London as a typographer before becoming an Art Director, working at top agencies around the world such as Leo Burnett, JVVT, Doyle Dane Berbach, Saatchi & Saatchi and M&C Saatchi.
I spent my career working in London, Johannesburg and Sydney. For ten years I worked at Saatchi & Saatchi with Philip Putnam,where I was a director of the company.
We did all the marketing working on Award winning ads for The Commonwealth Bank, Which Bank? Northern Territory Tourism, British Airways and Toyota among the many accounts.
We also did all the marketing for The Art Gallery of NSW including`blockbuster' exhibitions including German Expressionist,and The Magic of the Paris Opera. All very successful in bringing the crowds in.
I spent five years at M&C Saatchi working on Qantas, Vodafone, New Zealand Tourism, NRMA, Audi and ANZ Bank amongst the clients.
With New Zealand Tourism there were agencies all over the world competing for this business, they choose this campaign.
100% Pure New Zealand was written and art directed by me and today New Zealand Tourism still uses the line after 15 years later.
It has been voted one of the top three Tourism marketing campaigns in the world. I now work for clients in the UK and Australia which involves the world of digital marketing, web sites etc.
Thank heavens it still needs good ideas whatever the media.